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How do we identify and describe unmet needs. Use Constable ( 2 0 1 4 ) and Klement ( 2 0 1 8 ) to
How do we identify and describe unmet needs. Use Constable and Klement to design a customer discovery research strategy. The strategy should include:
Where you will find potential customers
A list of questions you will ask to avoid leading the witness, discover Pains and Gains, and discover jobs to be done.
Your weekly commitment to get to interviews by Week
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