How do you calculate your marketing budget range? Total Sales Revenue 0.33 = Profit; Profit 0.07 = low end, Profit 0.10 = high end Total Sales Revenue 0.66 = Profit; Profit 0.10 = low end, Profit 0.17 = high end Gross Total Profit 0.33 = Revenue; Revenue 0.07 = low end, Revenue 0.10 = high end Gross Total Profit 0.66 = Revenue; Revenue 0.10 = low end, Revenue 0.17 = high end