1. How do you think uncontrollable factors in foreign countries (ie culture, geogrraphy, religion etc) influence a company's marketing efforts? Identify a country of interest. Provide several examples related to the region's economic development, lifestyle, and consumption practices.
2. Name some trends affecting global business and marketing?
3. Name some reasons why domestic companies internationalize? - ie. enter foreign markets
4. How may self-reference criterion or ethnocentrism affect a company's international marketing efforts or business dealings?