Question
How does marketing research aid in marketing planning? Discuss how marketing research aids in the compilation of market intelligence regarding target market identification and profiling,
How does marketing research aid in marketing planning? Discuss how marketing research aids in the compilation of market intelligence regarding target market identification and profiling, media mix decisions, product designs, and pricing strategies using a hypothetical small business retail store.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
