Question
How does Smart USA utilize buzz marketing? What is buzz marketing? How do you practice buzz marketing? Compare and contrast the following three alternative modes
What is buzz marketing? How do you practice buzz marketing?
Compare and contrast the following three alternative modes of marketing:
a) Buzz marketing
b) Lifestyle marketing
c) Experiential Marketing
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Marketing Management
Authors: Dawn Iacobucci
5th Edition
1337271128, 978-1337271127
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