Marketing Management(5th Edition)
Authors:
Dawn Iacobucci
In Stock: 2 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 1337271128, 978-1337271127
Book publisher: Cengage Learning
Book Price $0 : Dawn Iacobucci's 'Marketing Management' 5th edition is a comprehensive resource for understanding the fundamental principles of marketing strategy and consumer behavior. Instead of focusing on fictional characters or plotlines, this text serves as a practical guide for marketing students and professionals. Through a detailed table of content, it systematically explores critical areas such as market research, segmentation, and the marketing mix—product, price, place, and promotion. One key aspect is Iacobucci’s emphasis on the solution manual, which provides practical examples and exercises helping readers apply theoretical concepts to real-world situations. The book includes an answer key for self-evaluation, enabling readers to assess their understanding of complex marketing theories and methodologies. Additionally, the text is well-received for bridging the gap between academic theories and industry practices, offering a clear pathway from learning to practical application. Topics like digital marketing, customer relationship management (CRM), and data analytics are explained in detail, aligning with modern market trends. The structured layout and clear presentation make it an invaluable resource for undergraduate and MBA courses, enhancing both teaching and learning experiences. Iacobucci’s approach ensures that readers not only grasp theoretical frameworks but can also engage actively in strategic decision-making processes in the marketing field. This book provides insights for businesses looking to align their marketing strategies with the evolving digital landscape while ensuring traditional methods are not overlooked. Ultimately, 'Marketing Management' is a vital toolkit for anyone aiming to excel in the dynamic world of marketing. Finding a cheap, yet reliable solution manual has never been easier thanks to this carefully crafted book.
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