Marketing Management(6th Edition)

Authors:

Dawn Iacobucci

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ISBN: 0357635086, 978-0357635087

Book publisher: Cengage Learning

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Book Price $67.56 : `Marketing Management` by Dawn Iacobucci provides an in-depth exploration of modern marketing principles, focusing on strategic management and decision-making processes. The sixth edition of this authoritative text addresses current trends and practices in the marketing world, emphasizing practical applications of marketing concepts. It highlights the importance of understanding consumer behavior and the impact of cultural and technological shifts on marketing strategies. Iacobucci offers a comprehensive analysis of marketing frameworks, including the use of quantitative techniques to optimize marketing plans. The book includes a solution manual to guide students through complex problem-solving scenarios, enhancing their grasp of theoretical and practical insights. Readers will appreciate the detailed table of content, which organizes key topics for easy navigation. Furthermore, an answer key is included to facilitate self-assessment and reinforce learning. This edition has been well-received for its clear exposition of methods that align with contemporary market demands, offering crucial insights into product development, pricing strategies, and effective communication channels. Iacobucci's work is essential for anyone aiming to master the strategic dimensions of marketing campaigns and brand management in an ever-evolving marketplace. In understanding the nuances of marketing in a globalized economy, this book serves as a vital educational tool, blending theory with actionable solutions. It is particularly relevant for courses focusing on marketing strategy, consumer analysis, and business analytics. 40 words LSI context: Marketing Management by Dawn Iacobucci discusses competitive positioning, market segmentation, and branding, offering tactics and strategies for reaching target audiences. This comprehensive guide is indispensable for learning about customer relationship management and developing effective holistic marketing approaches. The cheap nature of this guide ensures that education remains affordable without compromising content quality.

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Customer Reviews

Trusted feedback from verified buyers

Ian Pratt

5.0

Reviewed In Texas

• September 29, 2025

Needed this for my course MKTG 301: Strategic Marketing Management and grabbed it at a good discounted price so that was pretty clutch. it came way earlier than i thought and with no damage, which is always a relief. haven't gone super deep but from what i skimmed, it’s easy to read and definitely not overwhelming like some textbooks. feels like a solid starting point if you wanna make sense of marketing stuff without drowning in info. suits my headspace for now since exams are coming, and yeah, glad i bought it — good quality and simple enough to work with on the fly.

Neil Briggs

5.0

Reviewed In New York

• May 13, 2025

So I found this marketing book when my prof dropped it into the required stuff for class, and since I snagged it for a good discount, I thought why not? It showed up just the other day, packed pretty securely—felt like buying something simple but useful without burning a hole in my wallet. The chapter that somehow got me hooked was Chapter 5, which dives into consumer behavior. Honestly, I didn’t expect it to click so much. It laid out the reasons behind why people really buy stuff, in a way that didn’t feel like beating your head against a wall. Reading that chapter made me stop and think about all those ads I overlook daily and how the marketing tricks I learned actually shape my own choices — crazy, right? There was this one part about perception and motivation that blew my mind, and it kinda shifted how I see advertising now. It’s weird because a lot of textbooks try way hard to be fancy and that’s just annoying but this one was different, I could just understand the stuff easily without wanting to click away. Downside? Sometimes the examples felt a bit outdated, which made me scratch my head, but it’s not a big deal. Still, the core concepts are solid and kept me reading. I actually tried to use some ideas from Chapter 5 right away when thinking about a group project, explaining why our target audience would react certain ways — and it worked out pretty well. If you’re someone looking for a down-to-earth but still deep look into marketing basics without paying too much, I’m sure this book will be helpful. Totally worth picking up especially when it’s on a discount, helps keep the brain working and doesn't bore you out. Definitely happy with how it panned out so far.

Tyler Hughes

4.0

Reviewed In T\'ai-pei

• March 3, 2025

Grabbed this on discount for my course MKTG 301: Strategic Marketing Management in Chinese Markets and it got here super quick which was nice. I’ve glanced through a few chapters and it’s not too hard to get, actually pretty easy to follow so far. The printing feels good too, no bent pages or anything. Still gotta dive into the tough stuff but it’s looking like a helpful textbook.

Evelyn Coleman

4.0

Reviewed In California

• January 29, 2025

Got this marketing book at a good discount for my Bachelor of Science in Marketing studies and it showed up super fast without any issues. i skimmed a couple chapters and it’s pretty easy to get the main ideas, nothing crazy complicated. haven’t read much yet but looks solid so far!

Walter Shepherd

4.0

Reviewed In Ohio

• January 18, 2025

For my Bachelor of Business Administration in Marketing studies, I got this marketing book at a discount and it’s been pretty good so far. I started working through some of the chapters and the explanations are clear enough without making things complicated, which is a relief during hectic study times. The printing looks sharp and it’s easy to hold without feeling bulky. Sometimes the examples feel a little old school but that’s not a deal breaker. Shipping came faster than I expected which was a nice bonus. Haven’t finished the whole book yet but it’s helping me get a grip on the basics better than I thought it would.

Wesley Rhodes

3.0

Reviewed In Georgia

• January 13, 2025

Finally got my copy of this marketing text for my course MKTG 301: Strategic Marketing Management and it arrived super fast thanks to SolutionInn so that was awesome, no issues with packaging either. haven’t had the chance to read a ton yet cuz finals coming up, but the book feels solid and pages are crisp. glad I managed to get it with the discount, cuz price was much nicer than some other places. chapters look straightforward but not super exciting so skeptical if it’ll really stick with me through long study sessions. overall seems okay though, just gotta see how the content plays out in class.

Scarlett Wells

4.0

Reviewed In South Carolina

• December 12, 2024

Been cracking into this book for my course MKTG 301: Strategic Marketing Management and it’s pretty handy so far, especially since I got it at a nice discount. Holds up well, easy enough to get without feeling like a headache. took just a couple days to reach me, which was awesome.

Phillip Parker

5.0

Reviewed In Texas

• December 10, 2024

Was really happy to get this on discount since it made affording stuff way easier, and it showed up in like 2 days—packaging was solid too so no stress there. Haven’t seriously read it all yet because of craziness with MKTG 301: Strategic Marketing Management, but first look has been pretty chill and clear to understand.

Chloe Bentley

2.0

Reviewed In Nebraska

• December 9, 2024

Ordered this book with a discounted price and to my surprise, instead of a doorstep drop, it was tossed over my gate and awkwardly stuck there. Not ideal when it's a busy street and anyone could grab it easily. At least the book isn’t damaged yet but kinda sketchy delivery honestly.

Dylan Reid

2.0

Reviewed In Nairobi Area

• December 2, 2024

I bought this book on a discount and it took like 3 days to land but honestly, the packaging was too loose—no bubble wrap or anything so the book was bouncing inside the box. Super worried all the time it might get beaten up since it just shifted around. Not sure why they didn’t use any fillers.

Ethan Porter

5.0

Reviewed In United States

• September 15, 2023

Marketing Management, 6th Edition is nothing short of a masterpiece in the realm of marketing literature. As a seasoned marketing professional, I found the content to be both insightful and practical. The book offers a comprehensive overview of marketing concepts and integrates them with real-world examples that are current and relevant. I particularly appreciated the clear explanations of complex theories, which made the content much more digestible and applicable to my daily work. The delivery was seamless, arriving two days ahead of schedule and packaged securely. This book is an invaluable resource that I've recommended to colleagues and friends alike. If you're serious about excelling in marketing, look no further!

Marketing Management(6th Edition)

Authors:

Dawn Iacobucci

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Solution Manual Includes

Book details

ISBN: 0357635086, 978-0357635087

Book publisher: Cengage Learning

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