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How does the sponsor need to conform to the product's brand identity? How can a sponsor help to augment a deficient portion of a product
- How does the sponsor need to conform to the product's brand identity?
- How can a sponsor help to augment a deficient portion of a product or service offering?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
