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Dawlance is introducing Top Load automatic washing machine that has modern features such as Pro fabric drum, Triple waterfall, Energy saver and Extreme plus air
- Dawlance is introducing Top Load automatic washing machine that has modern features such as Pro fabric drum, Triple waterfall, Energy saver and Extreme plus air dryer. The introductory price of the product is 70,000.
(a)Who should be Dawlance's initial target market?
(b)What factors shall marketers' emphasis upon to motivate its target audience towards buying the product?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
