How has technology, specifically social media, affected the ability of special interest groups to coordinate efforts and to achieve their ends?

Technology and social media have had a disastrous effect on special interest groups and their social movements as they use technology poorly.

Technology has had a tremendous effect on the abilities of special interest groups as social movements can form seemingly overnight.

Technology has had a minimal effect as special interest groups rarely use it$.$

Technology and social media have had no effect at all as special interest groups ignore its advantages.