Question
How have Amazon, Costco, Sam's and Walmart adapted to a Covid-19 economy, CDC protocols, and consumer needs? Prior to Covid-19, under normal market conditions and
How have Amazon, Costco, Sam's and Walmart adapted to a Covid-19 economy, CDC protocols, and consumer needs?
Prior to Covid-19, under normal market conditions and a booming economy, with the exception of Amazon, which of the other three would you consider to be the most competitive in its segment? Why?
In a Covid-19 economy, Amazon's 100% e-commerce model has dominated in the consumer goods market. Has Walmart made any gains in the e-commerce segment? How can they continue to expand their e-commerce operations in oder to compete against Amazon?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
