Question
How is a product's penetration rate calculated? A. Number of products sold / number of products manufactured B. Company's market share / market share of
How is a product's penetration rate calculated?
A. Number of products sold / number of products manufactured
B. Company's market share / market share of main competitor
C. Number of consumers who own the product / total reference population
D. Number of competitors / total reference population
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
