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How is a project/program's strategic value best determined? Portfolio Managers negotiate until a decision is reached Subjectively determined by the Executive team Rated against organizational
How is a project/program's strategic value best determined? Portfolio Managers negotiate until a decision is reached Subjectively determined by the Executive team Rated against organizational Business Drivers Compared to and prioritized with other projects
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Creating Value With Data Analytics In Marketing Mastering Data Science
Authors: Peter C Verhoef, Edwin Kooge
2nd Edition
1000465462, 9781000465464
