Question
How is Starbucks Collapse Into Cool 2002 ad failed in marketing? For example, failure to product placement, service process breakdown, product quality, product/service fault, unethical
How is Starbucks "Collapse Into Cool" 2002 ad failed in marketing? For example, failure to product placement, service process breakdown, product quality, product/service fault, unethical pricing, exploitative practices; misleading consumer practice.
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
