How is the store liking for Kohl's to have good store merchandising?

What did it like most about each stores such as Kohl's? Why?

Kohl's

Retailer:

Explain answers to the following questions.

In general, are the store layout, design, and visual merchandising techniques consistent with the exterior of the store and location.

Is the store's ambiance consistent with the merchandise presented and the customers' expectations?

To what extent are the store's layout, design, and merchandising techniques flexible?

Notice the lighting. Does itgood job in highlighting merchandised, structuring space, capturing mood, and downplaying unwanted feature?

Are the fixtures consistent with the merchandise and the overall ambience of the store? Are they flexible?

Evaluate the store's (interior) signage. Does it accomplish an effective job in selling merchandise.

Has the retailer used any theatrical effects the help sell merchandise? Does the store layout help draw people through the store?

Evaluate the retailer's use of empty space.

Where are the store's feature area?

Has the retailer taken advantage of opportunity to sell merchandise in feature areas?

Does the store make creative use of wall space?

What type of layout does the store use? Is it appropriate for the type of store? Would another Type of layout be better?

Has the retailer employed any techniques for achieving greater space productivity (e.g., downsizing racks and gondolas, minimizing non-selling areas)?

Are departments in the most appropriate locations? Would move any of the departments?

Select one product category in the store (e.g., fly rods, lamps, swim wear, casual slacks, beverages). How many different price linesnotice? What are the price lines?

What is (are) the underlying merchandising/product theme(s)?

Describe retailer's target market (demographics, psychographics, lifestyle, etc.). Describe the typical customer.

What are some of the things the store does to try to stimulate customers to buy merchandise?

What makes this store special to? Why?

What did like most about this store? Why?

What did dislike most about this store? Why?

What did this store that surprised? Why?