How many quarters does it take to set up a new sales outlet?

It is immediate

$1$ quarter

$2$ quarters

$4$ quarters

True or false? Customers buy benefits, not components or features.

True

False

Which segment is willing to pay the least for a new product?

Youth

Recreation

Mountain

Speed

What is the most important benefit to the Youth segment?

Rider expertise required

Child$-$friendly

Status symbol$/$exclusivity

Navigation assistance