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How the sales - orientation philosophy can be criticized? Customers do not buy products unless the products are adequately promoted. Reducing prices is the most
How the salesorientation philosophy can be criticized?
Customers do not buy products unless the products are adequately promoted.
Reducing prices is the most effective technique that helps increase product sales.
Business firms should give maximum emphasis to advertising strategies.
Business firms need to have a good understanding of the needs of the marketplace.
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