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how the use of brand names, slogans, product strategies, pricing strategies, promotional strategies and celebrity endorsement each can contribute to building and enhancing brand equity
how the use of brand names, slogans, product strategies, pricing strategies, promotional strategies and celebrity endorsement each can contribute to building and enhancing brand equity within the financial service industry (20 marks)
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
