How to forcecast Gross Room Rates , Direct Rates , GDS Rates , OTA/On-Line Rates , Wholesale Rates ? ( Area occupancies were lower this year than the previous year. However, the market segment mix and weekday-to-weekend ratios remained similar to previous years )

ROOMS \begin{tabular}{|ccc|} \hline Total Occupancy & Total Room Nights & Total Residents \\ \hline 54% & 5112 & 6177 \\ \hline \end{tabular} Total Gross Room Revenue Update \& Recalculate Net Rates were soft last year due to general economic conditions and deferred maintenance on the property. Improving economic conditions and increased capital investment should support higher room rates. Last Year Net Rate Summary (rounded) Gross Price Points and Limits The following price points and limits are expected as the economy rebounds. The best rate strategy is the one that produces the highest departmental profit. Generally, higher rates reduce occupancy but increase profit, but only to a point. When rates approach the price point limit in the market, occupancy can drop dramatically to the point that profit is severely affected. There would probably be no occupancy at the price limit. Summary P\&L for the first two quarters of Last Year \begin{tabular}{|lccccc|} \hline Occupancy & Quarter 1 & Quarter 2 & Quarter 3 & Quarter 4 (Est.) & Total \\ \hline Weekday Occupancy \% & 48 & 58 & 69 & 52 & 57 \\ \hline Weekend Occupancy \% & 45 & 55 & 65 & 43 & 52 \\ \hline Total Occupancy \% & 47 & 57 & 68 & 49 & 55 \\ \hline \end{tabular} WEEKDAY: \% WEEKEND: \% \begin{tabular}{|lcccc} \hline Premium & 5 & 5 & 5 & 5 \\ \hline Bar Standard & 26 & 26 & 29 & 26 \\ \hline Package & 8 & 8 & 8 & 8 \\ \hline Guaranteed & 8 & 8 & 12 & 10 \\ \hline Qualified & 8 & 8 & 7 & 7 \\ \hline \end{tabular} \begin{tabular}{|lcccc} \hline Contract & 8 & 8 & 8 & 8 \\ \hline Tour & 12 & 14 & 16 & 13 \\ \hline Large Group & 11 & 11 & 6 & 11 \\ \hline Small Group & 14 & 12 & 9 & 12 \\ \hline TOTAL WEEKEND \% & 100 & 100 & 100 & 100 \\ \hline \end{tabular} ROOMS \begin{tabular}{|ccc|} \hline Total Occupancy & Total Room Nights & Total Residents \\ \hline 54% & 5112 & 6177 \\ \hline \end{tabular} Total Gross Room Revenue Update \& Recalculate Net Rates were soft last year due to general economic conditions and deferred maintenance on the property. Improving economic conditions and increased capital investment should support higher room rates. Last Year Net Rate Summary (rounded) Gross Price Points and Limits The following price points and limits are expected as the economy rebounds. The best rate strategy is the one that produces the highest departmental profit. Generally, higher rates reduce occupancy but increase profit, but only to a point. When rates approach the price point limit in the market, occupancy can drop dramatically to the point that profit is severely affected. There would probably be no occupancy at the price limit. Summary P\&L for the first two quarters of Last Year \begin{tabular}{|lccccc|} \hline Occupancy & Quarter 1 & Quarter 2 & Quarter 3 & Quarter 4 (Est.) & Total \\ \hline Weekday Occupancy \% & 48 & 58 & 69 & 52 & 57 \\ \hline Weekend Occupancy \% & 45 & 55 & 65 & 43 & 52 \\ \hline Total Occupancy \% & 47 & 57 & 68 & 49 & 55 \\ \hline \end{tabular} WEEKDAY: \% WEEKEND: \% \begin{tabular}{|lcccc} \hline Premium & 5 & 5 & 5 & 5 \\ \hline Bar Standard & 26 & 26 & 29 & 26 \\ \hline Package & 8 & 8 & 8 & 8 \\ \hline Guaranteed & 8 & 8 & 12 & 10 \\ \hline Qualified & 8 & 8 & 7 & 7 \\ \hline \end{tabular} \begin{tabular}{|lcccc} \hline Contract & 8 & 8 & 8 & 8 \\ \hline Tour & 12 & 14 & 16 & 13 \\ \hline Large Group & 11 & 11 & 6 & 11 \\ \hline Small Group & 14 & 12 & 9 & 12 \\ \hline TOTAL WEEKEND \% & 100 & 100 & 100 & 100 \\ \hline \end{tabular}