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How to response to this post. In the dynamic and competitive landscape of the global hospitality industry, leveraging information technology for strategic purposes is not
How to response to this post. In the dynamic and competitive landscape of the global hospitality industry, leveraging information technology for strategic purposes is not just an option but a necessity. Marriott Marquis, a prominent player in this sector, has adeptly utilized information systems to streamline its operations, enhance its competitive positioning, and achieve its strategic goals. Marriott Marquis has integrated information systems into its strategic framework to foster growth, improve customer experience, and optimize operations. Company Overview Marriott Marquis, part of the more prominent Marriott International brand, represents a collection of full-service hotels catering to business and leisure travelers. With properties in major cities and desirable destinations worldwide, the brand is recognized for its exceptional service, sophisticated design, and innovative amenities. Marriott International's strategic vision focuses on expanding its global footprint, enhancing guest experiences through technology, and driving sustainable growth. Strategic Goals Marriott's strategic objectives include expanding its global presence, leveraging technology to enhance guest experiences, optimizing operational efficiency, and maximizing shareholder returns. In pursuit of these goals, the company has significantly emphasized the strategic use of information systems. Integration of Information Systems for Strategic Purposes 1. Global Expansion and Market Penetration Marriott has utilized geographic information systems and
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