how week did this post answer the question Explainthe advantages and disadvantages of e-book content. What do you agree with and disagree with about it?

E-book content for an e-commerce site has both benefits and challenges. My own opinion is that I enjoy e-books because of how easy it is to bring many books with you anywhere you go. The e-book content I will address in this post is downloadable PDFs longer than longform articles or blog posts. By making a self-contained entity that can be shared, many people can read the content and the information helps spread the word about the e-business.(Heng, 2019) The disadvantage, or challenge, of an e-book is that it's more than a long, drawn-out ad. The writing has to be good and there would need to be images and a real cohesiveness. The website might need to hire a professional writer and maybe an illustrator and photographer. A professional editor would probably be necessary as well. (Heng, 2019)

Some other advantages to e-book content is that it can contribute toward the site's industry authority. Authority is good for search engine optimization in order to rank higher in search results.(Patel, 2020) Publishing good, useful, in-depth content can get inbound links if the content is shared or mentioned on other sites.Inbound links are also good for search engine optimization.(Patel, 2020)

A challenge for e-book content is to make it appealing to your visitor or potential visitor. If the author of the e-book wants to successfully provide information the visitor wants, a concept of who that e-book reader needs to be envisioned. This is called a user persona. (Shore, 2020)

The concept of a user persona means you've researched your client.(Shore, 2020) You need to tailor the content, in whatever form it is in, to that client's needs and also their way of consuming information. How long should the content be for the particular type of client? Are more graphics and charts appropriate? Would evidentiary studies or professional surveys be necessary? (Shore, 2020)

Another way that e-book content is an advantage is that e-books as the product themselves can be sold. There are many writers and entrepreneurs that are selling their e-books on Amazon and via online marketing. The ease of electronic publishing and downloading means people can self-publish without the intermediary publishers and agents. (Heng, 2019)

Something I like about e-book content is that I can downloadthe content I like and access it whenever I want, whether or not I have an internet connection.

Hope you have a great week,