• How well is Hudson Bay Company performing within customer loyalty and what strategic changes should Hudson employ in order to increase the loyalty of its customers? • Both the North West Company and the Hudson's Bay Company had very distinct management systems and trading arrangements with indigenous populations. List a few of these variations and explains how they impacted how the companies competed. How and why was the competition resolved? • Could Hudson's Bay Company learn anything from other successful chains by studying their unique strategic approach? In this case which one and why? What internet rivals should Hudson's Bay be on the lookout for? Is the way people shop evolving? Do they change quickly enough?