How will I answer the following?

In week 4 you identified your target audience for your course (Photography Class) and the demographic and competitive informationthat aided you in deciding your target area and how you would price your product. This week we will put it all together and make an integrated marketing strategy.This marketing strategy will include:

• How you will create brand awareness for your product - some companies have instant brand recognition when they see an image, how will you do it?
• How will you position the course amongst its competitors?
• Discuss two environmental forces that could potentially impact your brand/course and how you would react to this.
• Explain your strategy of how you will communicate with your audience when launching your new course i.e. programs and events (remember you chose a target city/area) both in person and virtually.
• What incentives will you offer to attract new customers?