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How will you position your product relative to the competition via your promotional efforts? What is your specific selling proposition to your target market? What
How will you position your product relative to the competition via your promotional efforts? What is your specific selling proposition to your target market? What media will you use and why? What will the content of your promotional messages be and why? How will the content tie into - and reinforce - your positioning strategy?)
Please provide a lengthy and in-depth response, long enough for pages please
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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