How would I critique the below looking at how the shift to consumer-driven care has affected the various influences on decision making and buyer behavior.Or how marketing research assist healthcare organizations to improve their outcomes in a consumer-driven market? Use evidence-based research and cited sources like from google scholar

In today's world of the healthcare industry, post-purchase evaluation of healthcare services is making huge strides and gaining great importance as the payment shift has switched from fee-for-service to value-based care. This is evident in the fact that post-purchase evaluation has led to a Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS), which is an evaluation tool utilized in hospital facilities to ensure patients are satisfied with the care they receive, along with a Consumer Assessment of Healthcare Providers and Systems - Clinicians & Group (CG-CAHPS), which is the same type of evaluation tool for medical groups (Berkowitz, 2017). These evaluation systems impose penalties on healthcare organizations that do not meet performance requirements, all of which is tied to the shift to value-based care and ensuring patients receive the care and satisfaction they desire (Berkowitz, 2017).

The shift to consumer-driven care and the importance of value-based care as opposed to fee-for-service has affected the various influences on decision making and buyer behavior in several crucial ways. First of all, when consumers are given sufficient information to make informed medical decisions and have control over them, they ultimately are able to make better decisions regarding their own health condition compared to a third party would (Robinson, & Ginsburg, 2009). This has led to consumers enjoying the ability to be more involved in making decisions regarding their healthcare services which ultimately relates to the increased focus on value-based care. Furthermore, with the shift to value-based care and a market that is consumer-driven, healthcare costs have decreased rapidly at the same time that patients have received a higher quality of care. In fact, value-based care rewards physicians for providing high-quality care to consumers and utilizes programs that offer a more cohesive method to overseeing the wellness of patients (Waldron, 2019). As a result, not only are healthcare facilities and physicians experiencing decreased healthcare costs, but consumers are as well, further satisfying the healthcare needs of consumers. Additionally, with this shift to consumer-driven care, it is noted that there is a huge reduction in medical errors and a drastic increase in enhanced health outcomes for patients (Waldron, 2019). Rather than physicians having difficulties trying to keep up with a high demand of patients and patient readmissions, value-based care allows physicians to place more emphasis on preventative medicine and population health concerns which encourages buyers to obtain these services and information in order to make the best decisions regarding their healthcare needs (Waldron, 2019). All in all, the shift to consumer-driven care and a focus on value-based care has resulted in increased satisfaction for patients as they have more decision-making power, enhanced communication with healthcare providers, and increased options as far as the purchasing of various healthcare plans, services, and treatment options.

Marketing research can assist healthcare organizations in improving their outcomes in a consumer-driven market in multiple ways. First of all, marketing research can be utilized by healthcare organizations to gain consumer opinions and give healthcare providers the opportunity to take advantage of evidence-based decision making as opposed to responding to alleged needs within the consumer market (Shah, 2018). This approach has been known as a "research to results approach" which allows healthcare organizations the ability to flourish rather than simply survive in a consumer-driven market (Shah, 2018). Additionally, healthcare organizations can utilize several types of survey research such as telephone interviews, mail surveys, or online surveys to collect data regarding patient satisfaction, needs, and desires, all of which will help to improve the outcomes in a consumer-driven market (Berkowitz, 2017). These surveys can help healthcare organizations determine whether they are operating sufficiently and meeting the growing demands of consumers, help them determine what they can improve upon to satisfy more consumers and lure new ones in, and inform them of the possible services or treatments they are not providing the market that may prove to be beneficial for not only consumers but the healthcare organization as well. Additional tactics such as focus groups, personal interviews, and questionnaires can also be utilized to determine what consumers are expecting of the facility and to get an understanding of how satisfying the healthcare organization is in the consumer market (Berkowitz, 2017). Data mining is also a marketing research tactic that enables healthcare organizations to identify patterns from data that ultimately result in the ability to predict future trends or events that may occur within the consumer market (Berkowitz, 2017). Finally, continuous market research by healthcare organizations enables them to recognize several important factors within the marketplace such as the modification of strategies by competing healthcare organizations, the changing stances of consumers regarding healthcare alternatives obtainable to them, and the alteration of loyalties among physicians due to providers forming new relationships (Berkowitz, 2017). All of these attributes that marketing research allows healthcare organizations to take part in help to ensure that these very organizations are improving their outcomes and providing a sufficient organization for patients to receive care in during this shift to consumer-driven care.