How would you answer this if you have a financial assistance business?

Explain which performance metrics are most important for understanding how your business is doing. What does success mean for you, and how will you know it when you see it? Is it critical to containing your direct costs in a low-margin industry? To generate a certain number of leads to keep your sales pipeline full? To get a certain level of traffic on your website or convert a certain percentage of those visitors into customers? To keep a certain amount of cash in the bank? The goal here is to keep your plan alive by tracking your actual results, identifying poor assumptions or weak performance as early as possible, and correcting course right away to keep your business on track. The first step is to get clear on which metrics are going to be the most important to watch closely.