$$ How would you characterize the key value generating attributes of Kathon MWX in terms of the customer$$s

ability to ascertain claims about its value through pre$-$purchase inspection versus usage versus

signals$/$reputation$?($see Class Notes on Products to aid this assessment$)$

$$ Based on the EVU of a packet of Kathon MWX$,$ re$-$assess the size of the potential market for this product $($in

$$$).$ Compare this number with the value that was asserted in the case. What conclusions can you draw?

$$ What may have been the reasons for the initial launch of Kathon MWX to be such a disaster? What role

might R&H$$s distributors have played in Kathon MWX not being well received in the market? Why did they

act that way?

$$ Recommend the changes R&H should make to its marketing strategy $($in terms of positioning, pricing,

communications, promotions, channel support, etc.$)$ for Kathon MWX$?$ Be specific in your

recommendations and provide support for your recommendations.

$$ Tie these recommendations to the $4-$component strategy model we have developed in Week $2.$ Pay

attention to the key aspect $$ for a strategy to be successful, the $4$ components have to be consistent $($or

aligned$)$ with each other.