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How would you evaluate Wendy's social media strategy in light of the fact that there are both physical products and service elements to their business?
How would you evaluate Wendy's social media strategy in light of the fact that there are both physical products and service elements to their business?
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Step: 1
1 Audience Engagement Positive Interaction Evaluate how Wendys engages with its audience on social media Are they responsive to comments and messages ...
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
