. How would you find out how customers feel about your team's work? Would the way you measure consumer relations depend on the type of customer? Consider whether you think the way you measure customer satisfaction of internal customers, such as clinicians and other employees, should be different than of external customers, such as patients, insurance companies, attorneys, and clinicians at other health care organizations. What do you think would be most important to measure to show effective consumer relations? Some important metrics might be how quickly an issue was resolved, how knowledgeable or friendly the records specialist the customer interacted with is, how accurate the information received was, or how satisfied the customer is with the service they received. Why are effective consumer relations important in health care? How might consumer relations matter to you in your current health care job or in a future health care job?