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Howard Cooper, the president of Rundle Computer Services, needs your help. He wonders about the potential effects on the firms net income if he changes

Howard Cooper, the president of Rundle Computer Services, needs your help. He wonders about the potential effects on the firms net income if he changes the service rate that the firm charges its customers. The following basic data pertain to fiscal Year 1:

Standard rate and variable costs
Service rate per hour $ 63.00
Labor cost 29.00
Overhead cost 5.85
Selling, general, and administrative cost 3.50
Expected fixed costs
Facility maintenance $ 324,000
Selling, general, and administrative 115,000

Required:

  1. Prepare the pro forma income statement that would appear in the master budget if the firm expects to provide 29,000 hours of services in Year 1.
  2. A marketing consultant suggests to Mr. Cooper that the service rate may affect the number of service hours that the firm can achieve. According to the consultants analysis, if Rundle charges customers $58 per hour, the firm can achieve 33,000 hours of services. Prepare a flexible budget using the consultants assumption.
  3. The same consultant also suggests that if the firm raises its rate to $68 per hour, the number of service hours will decline to 25,000. Prepare a flexible budget using the new assumption.
  4. Which pricing strategy should be adopted

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