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HP Running Case Review the HP case, Case L.I. and questionnaire given toward the end of the book. Answer the following questions 1. Discuss the
HP Running Case Review the HP case, Case L.I. and questionnaire given toward the end of the book. Answer the following questions 1. Discuss the role that marketing research can play in helping HP maintain and build on its leadership position in the per sonal computer market. 2. What problem-identification research should HP undertake? 3. What problem-solving research should HP undertake? 4. Would you like to pursue a marketing research career with HP? Explain. 5. How can HP use social media to obtain marketing research information
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