H&S Co$.$ is a company that produces chocolates. They are looking to improve their sales as well as make their company more desirable and unique in the industry. What are the best steps they could take for sustainable competitive advantage?

Do what everyone else is doing because it works, and use the basic ingredients to produce their chocolate

Add in a new, rare ingredient that is not used by other companies because it is very costly

Add a new ingredient that will add a unique flavor to their chocolate recipe and that will be difficult to imitate, and add a patent on the recipe

Create a strong community atmosphere in the company to keep the employees invested

Expand from just selling chocolates into selling other candies as well