https://drive.google.com/file/d/1cp90OfWp_dKifjomfArVic3y8NThxrcn/view?usp=drivesdk

this link is the reference

Q1. What aspects of the following models are illustrated by this case (a) Marketing Strategy and Consumer Behaviour (fig 1-1) (b) Overall model of consumer Behaviour (fig 1-3) ?

Q2. Identify the description of the target market and comment on it. Is the target market of Suta a strength ? Or aconstraint ?

Q3.What assumptions of consumer behaviourunderlie the decisions/ actions taken by Sujata and Taniya which were responsible for the origin and rapidgrowth of Suta?

Q4aShould Suta grow ? What are the concerns of Sujata and Taniya regarding growth?

b) How should Suta grow ? Discuss each alternative before you make a recommendation.

these are the questions