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Question 1 Poor service and loss of warranty might put customers in a position where they can no longer depend on a product's brand to
Question 1 Poor service and loss of warranty might put customers in a position where they can no longer depend on a product's brand to guide their purchasing decisions. Consequently, the presence of Gray-market items raises the purchase risk of customers and decreases their faith in brands. a) Explain Gray market goods by providing two (2) examples of common Gray market goods. (10 marks)
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