https://en.wikipedia.org/wiki/Beyond

https://impossiblefoods.com/au-en

https://companiesmarketcap.com/food/largest-food-companies-by-market-cap/

https://finance.yahoo.com/quote/BYND?p=BYND

https://www.forex.com/en/market-analysis/latest-research/impossible-foods-ipo/

https://www.youtube.com/watch?v=xjR_4IMS2Ws&t=389s

https://www.youtube.com/watch?v=yAplPTgE8KI

You are the Strategic planning team of McDonalds Plant-based food items are not a major part of your strategic direction The main competitor has made that a major component How should McDonalds's react? Take an aggressive stance towards plant- based meat alternatives/meat like products by revamping the strategic direction OR Maintain the current path? Why? McPlant was introduced as a result Limited markets, limited marketing, limited options Partner with Beyond Meats, Nestle and other players https://en.wikipedia.org/wiki/Beyond Meat https://impossiblefoods.com/au-en Plant-based companies are popular among investors Sign of the future? Fad? https://companiesmarketcap.com/food/largest-food-companies-by-market-cap/ https://finance.yahoo.com/quote/BYND?p=BYND https://www.forex.com/en/market-analysis/latest-research/impossible-foods-ipo/ Watch: Why McDonald's Doesn't Have A Vegan Meat Burger In The US https://www.youtube.com/watch?v=xjR_41MS2Ws&t= 389s McDonalds to launch new McPlant vegan burger with Beyond Meat https://www.youtube.com/watch?v=yAplPTgE8KI You are the Strategic planning team of McDonalds Plant-based food items are not a major part of your strategic direction The main competitor has made that a major component How should McDonalds's react? Take an aggressive stance towards plant- based meat alternatives/meat like products by revamping the strategic direction OR Maintain the current path? Why? McPlant was introduced as a result Limited markets, limited marketing, limited options Partner with Beyond Meats, Nestle and other players https://en.wikipedia.org/wiki/Beyond Meat https://impossiblefoods.com/au-en Plant-based companies are popular among investors Sign of the future? Fad? https://companiesmarketcap.com/food/largest-food-companies-by-market-cap/ https://finance.yahoo.com/quote/BYND?p=BYND https://www.forex.com/en/market-analysis/latest-research/impossible-foods-ipo/ Watch: Why McDonald's Doesn't Have A Vegan Meat Burger In The US https://www.youtube.com/watch?v=xjR_41MS2Ws&t= 389s McDonalds to launch new McPlant vegan burger with Beyond Meat https://www.youtube.com/watch?v=yAplPTgE8KI