https://hbr.org/podcast/2019/02/how-innovative-companies-help-frontier-markets-grow

Answer the following questions using the podcast.

1. Alison Beard asksOjomowhy should people start looking at (frontier) markets rather than developed ones? What areOjomo'stwo main reasons.
2. Beard andOjomodiscuss the business strategy for creating products and services for the (sic) poor.Ojomodiscusses three strategies, the "market-creating innovation," the "sustaining innovation strategy," and the "efficiency innovation." In a paragraph, discuss each of these strategies.
3. What isCelteland how is it an example of non-consumption?
4. Describe the stepsTolaramtookto sell instant noodles into West Africa?
5. How did Kia help the South Korean economy grow?
6. Describe why some companies fail at selling into frontier economies.
7. What isOjomo'sstory? What led him to write his book, "The Prosperity Paradox?"