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https://hbsp.harvard.edu/tu/7075c5b9 Here's the link to the case study and the question is: Is Cocofly's current distribution strategy the right one for this product? Given Cocofly's
https://hbsp.harvard.edu/tu/7075c5b9
Here's the link to the case study and the question is:
- Is Cocofly's current distribution strategy the right one for this product? Given Cocofly's expansion plan, should it try and establish its own distribution network, or should it continue to piggyback on the distribution network of other FMCG companies such as Patanjali Ayurved Ltd (Patanjali)? Discuss.
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