Question
When influencing buying behavior, we learned that rational and emotional approaches are necessary means. Explain the logic of the Stages of the Consumer Decision-Making Process
When influencing buying behavior, we learned that rational and emotional approaches are necessary means. Explain the logic of the Stages of the Consumer Decision-Making Process using the article on Demographic and Lifestyle Influencing Consumer Shopping Behavior (Liu & Chen, 2000).
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
