https://learn-us-east-1-prod-fleet02-xythos.content.blackboardcdn.com/5fd7c8b907729/8579930?X-Blackboard-Expiration=1635789600000&X-Blackboard-Signature=O3P6VJtUVjkoS8ibK4HTqFLNpYztG0FCxk3Xxx7F0xg%3D&X-Blackboard-Client-Id=210048&response-cache-control=private%2C%20max-age%3D21600&response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27Module%25205%2520case%2520reading.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20211101T120000Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAZH6WM4PL5SJBSTP6%2F20211101%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=7936ab72484842f12fa9f42c12d3762a94fb61d8970eb4a574d5b737f2312a5f

Please use the link above to answer the questions (copy and paste the link please)

1. Think about the case of Learn with Mochi from Module 5 Reading.

a. Which types of objectives are most appropriate for each of the company? Why?

b. Which platform do you think would best help the business to achieve those objectives?

c. Identify the target audience(s) for the business. Consider characteristics such as age range, location, gender, interests, etc.

2. What do you think would be some good performance metrics to measure? Why? How might you combine those metrics to show effectiveness? Justify your response