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Chapter 4:

1. What are the 3 retail industry classification categories and the 6 ownership forms discussed in Retail Management?
2. What competitive advantages and disadvantages do regional chains have in comparison with national chains...Amazon, Walmart?
3. Do you believe that independent retailers will soon disappear from the retail landscape? Explain your answer.
4. What is Duel Marketing? What are its benefits? Give an example to explain.

Chapter 5:

1. Contrast 2 different retail operations to define the principle of a Retail Strategy Mix.
2. Relative to the Wheel of Retailing theory, where would you place Walmart and Amazon on the wheel? Or would you have to mark another location on the wheel...if so explain?
3. Define Scrambled Merchandising and give 2 examples of retailer who utilize scrambled merchandising.
4. Explain Value-Driven retailing. Name 2 Retailers who are considered value-driven retailers.
5. Explain the differences between a grocery store and a large convenience store.

Chapter 6:

1. Differentiate among single-channel, omnichannel and multichannel retailing.
2. What are the two main decisions to be made in the business definition stage of planning a direct marketing strategy?
3. Differentiate between direct selling and direct marketing. What are the strengths and weaknesses of each?
4. From a consumer's perspective, what are the advantages and disadvantages of the Web?
5. Do you think web (non-store) retailing will eventually eliminate Store-based shopping and buying?Justify your response.
6. What is the highest priced item you have purchased from your cell phone?