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https://www.aljazeera.com/economy/2022/5/11/us-baby-formula-crisis-abbott-may-restart-production-in-2-weeks Using the segmentation variables identify the target audience/customers relevant for the this event/situation Demographics Psychographics Behavioural (Usage rate/benefit sought/...) Geographic

https://www.aljazeera.com/economy/2022/5/11/us-baby-formula-crisis-abbott-may-restart-production-in-2-weeks

Using the segmentation variables identify the target audience/customers relevant for the this event/situation

Demographics

Psychographics

Behavioural (Usage

rate/benefit sought/...)

Geographic

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