https://www.coursehero.com/file/11271934/MarketingPlanSample/?justUnlocked=1#/doc/qa Case 1: Cloudcab Small Jet Taxi Service Case Questions (25 points) After reading the case (both Part A and Part B), answer the following questions. 1.What are the marketing performance metrics at different levels (5 points)? Level 0: Level 1: Level 2: Level 3: Level 4: 2.Which level(s) of data does the senior Cloudcab management team desire and why (4 points)? 3.Which data collection methods should be utilized for action and business impact measurement?(Level 3 and 4) Describe what the case did (4 points) 4.Which method should be utilized to isolate the effects of the Cloudcab marketing Program? Describe what the case did and discuss the pros and cons of alternative isolating method(s).(5 points) 5.What is the ROI of Cloudcab marketing program? Show your calculation and interpret the result. (5 points) 6.What are the intangible benefits of Cloudcab marketing program? (2 points)