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https://www.google.com/amp/s/hbr.org/amp/2019/09/what-575-c-level-executives-really-think-about-cmos Based on your readings, what have changed in the role of a Marketing Manager? Why having a CMO is essential nowadays
https://www.google.com/amp/s/hbr.org/amp/2019/09/what-575-c-level-executives-really-think-about-cmos Based on your readings, what have changed in the role of a Marketing Manager? Why having a CMO is essential nowadays
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
