https://www.npr.org/sections/money/2020/09/08/909680016/zoom-towns-and-the-new-housing-market-for-the-2-americas

What ismarketingfrom this article?What elements of the consumer decision-making process does the article discuss? What is meant by the "Two Americas"? Whichsubculturesdo they represent? Whatmotivationsare driving the development of Zoom Towns and changes in housing preferences? In terms of the "boom," how areconsideration setsfor potential buyers changing? In terms of the "gloom," how areconsideration setsfor renters changing?