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1.. Analyze and discuss how the East Coast Lifestyle brand can expand. Does it have global potential? Why or why not? 2.Discuss how the brand

1.. Analyze and discuss how the East Coast Lifestyle brand can expand. Does it have global potential? Why or why not?

2.Discuss how the brand should be marketed and sold in the future. Should the company consider online presence only, licensing through sport's retail stores, East Coast Lifestyle specialty stores, or a mixed mode of distribution? Support your answer with relevant theory and/or models

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