Question
https://www.stratechi.com/distribution-strategy/ According to the Stratechi site (Disruptive Distribution Models) - explain how Dollar Shave Club (watch video on site) entered the market and took Gillette
https://www.stratechi.com/distribution-strategy/
According to the Stratechi site (Disruptive Distribution Models) - explain how Dollar Shave Club (watch video on site) entered the market and took Gillette by surprise! What was their value proposition? Why were they able to take market share from Gillette Fusion ProGlide and grow to $65 M in two years ($240 M in five years)? Do a quick Google search and see how Unilever has added 'indirect channels' (retailers). Where might you buy these razors now? Why would a very large company like Unilever add indirect channels?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
