https://www.studocu.com/en-us/document/university-of-california-riverside/consumer-behavior/chase-sapphire-case-study/21342153

use the 4 A's Marketing Mix framework while answering these questions.

1. Your analysis and assessments should incorporate answers to the following questions:

2. What value does the Chase Sapphire Reserve card deliver to customers? How does Chase differ from its competitors in the value it offers to its customers?

3. It may be helpful to consider the different types of value such as functional, social, ego-expressive, experiential, and economic.

4. Does it have the right features and benefits to attract profitable customers to JPMC?

5. How is it differentiated from competitors? Is it well or poorly differentiated from its competitors?

6. Will they experience the same success in retaining customers? Is there sufficient value beyond the introductory offer to hold consumers in the Chase Sapphire franchise?

7. What value does the card deliver to JPMC?

8. What do you learn from this analysis to inform the decisions you are making in this case.