Question
https://www.viddler.com/embed/e5b0b658/?f=1&autoplay=0&player=full&disablebranding=0 1. Is Mary Kay an international firm, a multinational firm, or a transnational firm based on its marketing strategy? 2. What global market-entry strategy
https://www.viddler.com/embed/e5b0b658/?f=1&autoplay=0&player=full&disablebranding=0
1. Is Mary Kay an international firm, a multinational firm, or a transnational firm based on its marketing strategy?
2. What global market-entry strategy did Mary Kay use when it entered India?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
