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https://www.youtube.com/embed/7c2X9lfuGHU What is veritcal integration and how does it work for Zara? What motivates customers to visit the service sites? What's so special about Z

https://www.youtube.com/embed/7c2X9lfuGHU

  1. What is "veritcal integration" and how does it work for Zara?
  2. What motivates customers to visit the service sites? What's so special about "Z Days"? (You can search the internet for this.)
  3. Wouldn't an on-line store work just as well as a brick-and-mortar store? Why or why not?

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