Question
https://www.youtube.com/watch?v=5xdum8MO6LY&feature=emb_logo Culture refers to values, beliefs, preferences, and tastes handed down from one generation to the next. Do you agreewith the assessment of each generation?
https://www.youtube.com/watch?v=5xdum8MO6LY&feature=emb_logo
Culture refers to values, beliefs, preferences, and tastes handed down from one generation to the next. Do you agreewith the assessment of each generation? What are the different consumer behaviors within each generations? Based upon the video how would you market to the different generations?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
